GOAPPIFY
PRODUCT
GOAPPIFY
Why your
Business Needs a Mobile Application
Apps
aren’t just for social media and gaming anymore. Small business owners,
freelancers and side-hustlers rely on business-ready apps to help them stay
organized, productive and connected.
1. Your
customers are on Mobile- The world has shifted from desktop and shifting from
laptop to Smartphones. The number of Smartphone users is expected to double to
829 million by 2022 from 404.1 million in 2017, projects a new Cisco report.
“By 2022,
the Smartphone data consumption will increase by five times in India, which
proves the dominance of smartphones as the communications hub for social media,
video consumption, communications, and business applications, as well as
traditional voice.”
2. Engage
your customers directly- you can build a direct and mutual relationship between
your business and customer. Mobile apps gives you a lot of information about
your customers’ behavior/ need as well as you can serve a lot of information to
your customers about your products/ services. Increase customer engagement by
providing them a platform for two way communication. A mobile app makes a
connection between your business and your customers.
3. Build
Brand Recognition-Whether your business is new or established one, you can
enhance its recognition using a mobile app. Simply create an app with
convenient features and your customers will make you a brand.
4. Increase Visibility – “jo dikhta ha wo bikta h” and “out of sight is out of
mind”. Today smartphones are the closest thing to people. Whether we are
working, watching tv, waiting, sitting. Mobile apps offer valuable marketing
opportunities for small businesses. You can connect 24X7 and make a presence in
customer’s mind.
5. Stand
Out From the Crowd- In today’s world where the customer is tech-savvy and
market is very competitive, you are risking your business success by not
investing in a mobile app. No matter what you sell, your business mobile app
can make you stand out among your competitors.
6. Increase
Customer Loyalty- The majority of customers visit your website or your offline
store only once. A research said, increasing customer retention rates by 5%
increase profits by 25% to 95%. You can make loyal Customer by making them
repeat customer, when you constantly remind your clients about your existence
through your app (and app notifications).
7. Boost margin- Increasing your sales is an obvious advantage for having an app. But you can boost your margin, eliminate dependency on marketplaces like Amazon, flipkart etc., where you sell your products. You can sell directly from your own app and save the hefty commission and increase your profit and make yourself a brand. Website and Mobile App, both platforms complement each other. Having a functional website is the place to start for reaching out new customers. After attracting new customers, urge them to download your app on their mobile devices. After that, use the app to generate profitable opportunities.